In recent years, there has been a growing awareness of the harmful chemicals and toxins that can be found in many beauty products. Beautycounter is a brand that has been at the forefront of the clean beauty movement for the past 10 years, offering high-performing, safe, and sustainable skincare and cosmetics products. In this blog post, we will explore why Beautycounter is considered the leader in clean beauty, and provide readers with a label reading guide to help them make informed choices when it comes to their skincare and makeup products.

Why Beautycounter is the Leader in Clean Beauty

Founded in 2013, Beautycounter was created with the mission of getting safer products into the hands of everyone. The brand has a strict "Never List" of over 2,800 harmful or questionable ingredients that they vow to never use in their products, including parabens, phthalates, and formaldehyde. They also prioritize sustainability, using eco-friendly packaging and working to reduce their carbon...

Most people assume that green products are a safer option.  And based our experience with organic foods, they really should be.  But unfortunately, what's not common knowledge is, those green terms like "organic" & "natural" that we have come to rely upon for choosing our food don't actually carry over to our household products.  

Due to the lack of regulation in these industry's that create our household products (for example, the Personal Care Industry hasn't had an update to the laws governing it since 1938), companies are taking advantage of the "Green Wave" we are on in food to market to consumers.  So these buzzwords do not necessarily mean that the products we are buying are actually safe. 

So what exactly is CLEAN and why should you start shifting towards these products instead of choosing green products?  

To make it a bit easier to understand, I've broken it down to 3 major factors that you should consider when...