As the clean beauty industry continues to grow, experts are predicting several trends that will shape the industry in 2023.

Here are the top 5 trends in clean beauty that experts are excited about:

Sustainable Packaging

Sustainability has become a key concern for consumers, and experts predict that sustainable packaging will be a major trend in 2023. Brands will explore new ways to reduce packaging waste, such as using recycled materials, biodegradable packaging, and refillable options.

Probiotics for Skin Care

Probiotics have been making waves in the beauty industry, and experts predict that this trend will continue in 2023. Probiotics have been shown to promote healthy skin by strengthening the skin barrier, reducing inflammation, and balancing the skin's microbiome. Look out for probiotic-infused cleansers, serums, and moisturizers.

CBD Beauty Products

CBD has been gaining popularity in the health and wellness industry, and experts predict that it will make its way into the...

As consumers, we have the power to make a positive impact on the environment and society by choosing to support sustainable beauty brands.

These brands prioritize ethics and sustainability in their practices, which can make a significant difference in reducing waste, protecting the environment, and promoting fair trade. 

Here are 6 sustainable beauty brands that are making a difference:

100% Pure

By using safer ingredients and more eco-friendly packaging, 100% Pure is able to create high-quality skincare and makeup products that are both effective and sustainable. They use glass, aluminum, and other materials that are recyclable, and they avoid using plastic whenever possible. Additionally, they use soy-based inks and other sustainable printing materials for their labels and packaging.

Herbivore Botanicals

Herbivore Botanicals' commitment to safe ingredients and sustainable packaging makes them a great option for those looking for clean and sustainable skincare...

Clean beauty has become a buzzword in the beauty industry.

As more and more consumers are looking for products that are not only effective but also free from harmful ingredients, it can be confusing which brands can be trusted and which ones have products that actually work!

Clean beauty brands offer a wide range of products that are made with natural, non-toxic ingredients, and they are quickly gaining popularity. In this blog post, we will discuss the top 5 clean beauty brands that you should know about.

Beautycounter

Beautycounter, the original clean beauty brand, has made a name for itself in the clean beauty world and is widely considered the LEADER in clean beauty. Their products are made with safe, non-toxic ingredients that are rigorously tested for safety. They offer a wide range of products, from skincare to makeup, and all of their products are free from harmful chemicals such as parabens, phthalates, and synthetic fragrances. Beautycounter has banned over...

With certain health issues on the rise, people are looking for ways to lower their overall exposure to toxins.

It's becoming more & more evident that environmental toxins are contributing to the rise in chronic health issues like obesity, diabetes, asthma, infertility & even cancer. 

According to Dr. Lora Shahine, "Environmental toxins are the new tobacco".  Her point was that there is enough research and science to show that there is a definitive link between the rise in health issues and toxins and it should be talked about more frequently.  Dr. Shahine is a fertility doctor who works with other fertility doctors to help give them the information and resources they need to be able to confidently educate their patients on this topic.  

Most people are still unaware of this issue, and if you're here reading this, than that means you are one step ahead of most!

We accumulate toxins in our bodies over time so it's really important to take control...

In recent years, there has been a growing awareness of the harmful chemicals and toxins that can be found in many beauty products. Beautycounter is a brand that has been at the forefront of the clean beauty movement for the past 10 years, offering high-performing, safe, and sustainable skincare and cosmetics products. In this blog post, we will explore why Beautycounter is considered the leader in clean beauty, and provide readers with a label reading guide to help them make informed choices when it comes to their skincare and makeup products.

Why Beautycounter is the Leader in Clean Beauty

Founded in 2013, Beautycounter was created with the mission of getting safer products into the hands of everyone. The brand has a strict "Never List" of over 2,800 harmful or questionable ingredients that they vow to never use in their products, including parabens, phthalates, and formaldehyde. They also prioritize sustainability, using eco-friendly packaging and working to reduce their carbon...

What's the deal with talc? Is it safe? Is it not safe?

I get asked this question almost every week by my clients. It's easy to understand why everyone is so concerned with talc with so many lawsuits these last few years concerning talc being in baby powder and causing ovarian cancer. 

But, you might be surprised to hear that talc on its own is actually not dangerous.  It's the asbestos that commonly contaminates talc that is the problem.  

How do you know if talc is asbestos free?

It's pretty straight forward.  Most talc on the market has a high likelihood of being contaminated with asbestos.  There are some manufacturers who are making certified free talc, so if you have a hard time finding a talc-free alternative, call the company to see if their talc is certified asbestos free.

Why do companies use talc?

Talc is extremely absorbent, so it's widely used in baby powders, blushes and powder foundations.  Some companies are looking to...