The Ultimate Clean Beauty Guide: 5 Brands to Know and Love

Clean beauty has become a buzzword in the beauty industry.

As more and more consumers are looking for products that are not only effective but also free from harmful ingredients, it can be confusing which brands can be trusted and which ones have products that actually work!

Clean beauty brands offer a wide range of products that are made with natural, non-toxic ingredients, and they are quickly gaining popularity. In this blog post, we will discuss the top 5 clean beauty brands that you should know about.

Beautycounter

Beautycounter, the original clean beauty brand, has made a name for itself in the clean beauty world and is widely considered the LEADER in clean beauty. Their products are made with safe, non-toxic ingredients that are rigorously tested for safety. They offer a wide range of products, from skincare to makeup, and all of their products are free from harmful chemicals such as parabens, phthalates, and synthetic fragrances. Beautycounter has banned over 2,800 ingredients from being used in their formulas, has helped pass over 10 laws & also have a strict ingredient screening process.  They only use ingredients that are safe for both humans and the environment plus use sustainable packaging. 

Ilia Beauty

Ilia Beauty is a clean beauty brand that has been gaining a lot of popularity in recent years. Their products are made with natural, organic, and non-toxic ingredients, and they are free from synthetic fragrances, parabens, and sulfates. Ilia Beauty's products are also cruelty-free, and they use sustainable packaging materials to reduce their environmental impact. Their line of makeup products is particularly impressive, and they offer everything from lipsticks to foundations to eyeshadows.

RMS Beauty

RMS Beauty is a clean beauty brand that was founded by makeup artist Rose-Marie Swift. Their products are made with natural, non-toxic ingredients, and they are free from synthetic fragrances, parabens, and phthalates. RMS Beauty is known for their high-quality makeup products, particularly their cult-favorite "Un" Cover-Up concealer. They also offer a range of skincare products, including a coconut oil-based makeup remover and a nourishing face oil.

Herbivore Botanicals

Herbivore Botanicals is a clean beauty brand that is committed to using natural, non-toxic ingredients in their products. They offer a range of skincare and body care products that are free from synthetic fragrances, parabens, and sulfates. Herbivore Botanicals is also vegan and cruelty-free, and they use sustainable packaging materials to reduce their environmental impact. Their line of facial oils is particularly impressive, and they offer oils for a variety of skin types and concerns.

Drunk Elephant

Drunk Elephant is a clean beauty brand that has gained a lot of popularity in recent years. Their products are made with natural, non-toxic ingredients, and they are free from synthetic fragrances, parabens, and sulfates. Drunk Elephant's line of skincare products is particularly impressive, and they offer everything from cleansers to serums to moisturizers. They also use sustainable packaging materials to reduce their environmental impact, and they are committed to using only ingredients that are safe for both humans and the environment.

In conclusion, these are the top 5 clean beauty brands that you should know about. These brands offer a wide range of products that are made with natural, non-toxic ingredients, and they are committed to using sustainable packaging materials to reduce their environmental impact.

Whether you're looking for skincare, makeup, or body care products, these clean beauty brands have something for everyone.

* This blog post may contain affiliate links

** Beautycounter is a direct retail brand that can be purchased online, in store or through a Brand Advocate.  If you want a more personalized experience but don't personally know a Brand Advocate, I'm happy to help!  Feel free to reach out to me directly at [email protected] with any for samples or with any questions you might have.