Here are the top 5 trends in clean beauty that experts are excited about:
Sustainability has become a key concern for consumers, and experts predict that sustainable packaging will be a major trend in 2023. Brands will explore new ways to reduce packaging waste, such as using recycled materials, biodegradable packaging, and refillable options.
Probiotics have been making waves in the beauty industry, and experts predict that this trend will continue in 2023. Probiotics have been shown to promote healthy skin by strengthening the skin barrier, reducing inflammation, and balancing the skin's microbiome. Look out for probiotic-infused cleansers, serums, and moisturizers.
CBD has been gaining popularity in the health and wellness industry, and experts predict that it will make its way into the beauty industry in 2023. CBD has been shown to have anti-inflammatory properties, making it an ideal ingredient for skincare. CBD-infused products like serums, oils, and balms are expected to be a major trend in clean beauty.
Ingredients Experts predict that upcycling ingredients will be a major trend in clean beauty in 2023. Upcycling is the process of using waste or byproducts from other industries to create new products. Upcycling ingredients not only reduces waste, but it also creates new opportunities for innovation in skincare.
Minimalism has become a trend in many industries, and experts predict that it will make its way into the beauty industry in 2023. Skinimalism is all about embracing natural beauty and using fewer products. Expect to see more skincare products that are multi-purpose, like a moisturizer with SPF, or a serum that doubles as a primer.
By embracing these trends, the clean beauty industry can continue to create innovative, effective, and sustainable products to protect the environment and consumers.